UMM

The mission was to build a brand that could celebrate sporting characters with an entirely positive, off-the-wall spin on traditional sports entertainment.

We blended the worlds of YouTube and sport in a hope to re-engage casual sports fans through a style of entertainment inspired by the YouTube entertainment revolution.

We hit our fast-growing audience with a number of original formats such as ‘Park The Bus’, ‘Assumptions’ and ‘£10 vs £50m Baller’; all of which contributed to the 25,000,000+ views we have generated to date.

But our success was no ‘luck’, it was months of planning and research that allowed us to make data driven and insight informed decisions of what this audience wanted to see – and we got it spot on. Each video was marketed in the right way, with the right media plan, distributed via our vast creator network.

Unsurprisingly, the channel quickly became an effective landing spot for brands looking to engage with an active next-gen audience of sports fans.