SKY BET / LEAGUE OF 72

During the second half of the 23/24 football season, we hit Sky Bet’s League of 72 channel with fresh new faces and formats, and delivered entertaining content on a weekly basis.

We selected five of the most culturally relevant creators from the YouTube football space (PK Humble, Billy Wingrove, Manny, StevoTheMadMan & James Allcott) to take on clubs from across the EFL in a number of different formats.

From taking on the Pros at their own game in training ground challenges (LEVELS), to vlogging creators' first ever experience of an EFL game (First Time Fan), we were able to fill the channel with a catalogue of entertaining content that helped generate over 12M views and increase new viewership on the channel by 100%.