BRANDED ENTERTAINMENT
XIX VODKA / A NEW DEMOGRAPHIC
The Sidemen, beloved by young fans up and down the country, launched XIX Vodka Mixed Berry flavour in Tesco stores for the very first time.
This did, however, land them in a slightly unfamiliar position. They faced the challenge of selling their products to a demographic that have no idea who they are.
So rather than waiting around for the ‘older’ demographic to come to them, they had the bright idea of going to them instead.
Better luck next time, lads.
- STRATEGY
- CREATIVE
- PRODUCTION
- DISTRIBUTION
