BRANDED ENTERTAINMENT
TOPPS / SECRET STICKER SOCIETY
In this ad, unaware of each other's football sticker obsession, Roman Kemp and Chris Stark cross paths during a secret lunchtime sticking session in the office store room. Welcome to the Secret Sticker Society.
Topps told us that a key market ahead of EURO 2024 were parents who ‘buy stickers for their children’. In reality, it’s the adults who are the most excited about collecting football stickers – but most of them won’t tell you that. It’s their little secret.
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