COMMERCIAL

TOPPS / OVERNIGHT CELEB

Upon the launch of the trading card collaboration with Topps, the Sidemen had a surprise up their sleeve for the audience.

In true Willy Wonka style, only one pack, out of thousands, contained ‘The Golden Ticket’. They wanted to announce that the lucky finder of this card would officially join the Sidemen as an 8th member (albeit temporarily), for an episode of Sidemen Sunday.

So we helped them tell the world about it.

Watch as a young man’s life is turned upside down overnight, when he finds a one-of-a-kind Sidemen trading card.