BRANDED ENTERTAINMENT / COMMERCIAL
SKY / THE INFOMERCIAL
Sky challenged us to help raise awareness and drive consideration of their new Sky Glass TV amongst an Under 35 audience.
Rather than putting an ad in existing content, we wondered; what if the ad was the content?
So we put Amelia Dimoldenberg alongside an all-star cast of Asim Chaudhry, Chunkz, Mason Mount, Nella Rose & Olivia Neill in a comedy short packed full of inside jokes and YouTube community nuance that made this content feel all the more relevant to the audience watching it.
After racking up millions of views, this “advert” quickly become a piece of content that online communities were making noise about. Don’t just take our word for it, take theirs:
Harry Burton – “Someone needs a raise in the marketing team, I’ve never even clicked on an ad before, let alone finish it!!!”
Fifi Yawson – “Did I just watch a whole 5 minute AD?! … creativity at the highest level”
Scott Towers – “This is the best ‘ad’ I have ever seen.”
- STRATEGY
- CREATIVE
- PRODUCTION
- DISTRIBUTION