BRANDED ENTERTAINMENT

SKY SPORTS F1 / ENJOY THE RIDE

Ahead of the eagerly anticipated 2023 Formula 1 season, Sky Sports wanted to extend their hero ‘Enjoy The Ride’ campaign into highly-engaged, younger-skewing online communities. So we pitched two of YouTube’s biggest creators, Vikkstar and WillNE, up against a whole host of F1 legends, past and present, in a go-kart race of epic proportions.

The content successfully helped Sky Sports move the needle across younger audiences, many of which were discovering the Sky Sports F1 channel for the first time.

  • STRATEGY
  • CREATIVE
  • PRODUCTION
  • DISTRIBUTION

SIMILAR