BRANDED ENTERTAINMENT
SKY / BIG NIGHT IN
In their continued push to reach new audiences with their Sky Glass TV offering, we devised ‘Big Night In’ – a new social-first vodcast series.
Each episode sees host and Sky Glass expert, Shiv Leadbitter, spend the evening with a different famous face from the TV, Film, Music or Sports world.
The pair pitch up on the celeb’s sofa and chat all things TV and Film on the Sky Glass and all-too relatable viewing habits, whilst often uncovering some juicy industry gossip along the way.
The format serves as a vehicle to inform the audience of product features in a personable way, helping to drive awareness and consideration amongst new customers in key demographics.
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