LIVE
SIDEMEN / CHARITY MATCH 2023
After a hugely successful production at The Valley in 2022, The Sidemen came back to us again for 2023 and told us one thing – go bigger. So that’s exactly what we did.
62,500 fans at a packed out London Stadium, and 2.4m+ live concurrent viewers watching from home, saw 32 of world’s biggest content creators go up against each other in a football match that raised over £2,400,000 for charity.
Armed with 25 cameras, we brought the online audience the production levels of a professional sporting event. We devised every segment of the broadcast to appeal to an online native audience, keeping them captivated by the action for more than 4 hours. From drones to live goalkeeper cams, we levelled it up for 2023 and raised the bar for all sporting events in the online space.
- STRATEGY
- CREATIVE
- PRODUCTION
- DISTRIBUTION