COMMERCIAL
NOTWOWAYS / CLASSICS AREN'T MADE OVERNIGHT
In a market full of all-white silhouettes, it was on us to help rising sneaker brand ‘notwoways’ launch their new triple-white Formula model.
Whilst their competitors bicker over who’s sneakers crease more, we instead, introduced the audience to Sam; one of notwoways’ leading footwear designers who has spent his life pursuing sneaker perfection.
In this short film, Sam reminds us that good things come to those who wait. The notwoways Formula are not your average pair of white sneakers, they’ve been crafted to perfection.
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