COMMERCIAL
NOTWOWAYS / ALL THE SMALL THINGS
A few years after the original Subsolar launch, supported by our ad ‘every f#cking day’, notwoways were preparing to relaunch the colorway on a newer model of sneaker.
In a reality-bending twist, we imagined that the character from the initial ad was actually miniature, living in a miniature house situated in a classified notwoways sneaker lab.
Subsequently presenting the audience with the world's smallest, but most intricately detailed, sneaker on the market — hand-delivered to the front doorstep of this miniature home. If our ad proved anything, it's that size doesn't matter.
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