BRANDED ENTERTAINMENT
GILLETTE LABS / WINTER FOOTBALL '22
Actor, Comedian and YouTube sensation Michael Dapaah joined forces with us, UMM, Raheem Sterling and Ian Wright for a winter football extravaganza of content.
The campaign consisted of a spoof TVC, the launch of Michael’s new YouTube series 'Break Time' sponsored by Gillette, plus multiple social assets distributed via talent and key publisher partners.
The campaign delivered big results for Gillette, helping them become a key player in the winter football conversation, without actually being an official partner of the World Cup.
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