BRANDED ENTERTAINMENT
GILLETTE LABS / EFFORTLESS FLOW
YouTube heavyweights Chunkz and ChrisMD team up with Arsenal and England international Emile Smith-Rowe, and Gunners legend Ian Wright to celebrate the launch of a game changing razor.
The group appeared on our very Sports Ents platform UMM across a number of videos as part of the Effortless Flow campaign.
The campaign amassed 26M campaign views, 130M impressions and generated x3 trending YouTube videos. In fact, there’s a good chance you’ve seen one of them; a clip of Chunkz plucking the ball out of the air with a rabona-esque first touch, which amassed over 10M views on its own.
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