Introducing UMM, the media brand that brings together content creators and professional athletes for non-stop sports entertainment. Entertainment first.
In partnership with the co-founders of YouTube powerhouse Little Baby Bum, and ICM Stellar Sports; After Party Studios has spearheaded the inception of a sports entertainment brand for a generation of young sports fans, who traditional broadcasters struggle to reach.
The brief was simple; build Top Gear for sports on YouTube. In order to do this, APS went about building a team of experts in sports entertainment. From initial market research, to branding and content execution; the studio has been the engine room for this ambitious and potentially game changing project.
UMM celebrates the characters that make sports entertaining. And there isn’t a bigger character than Jose Mourinho. In order to launch with a bang, we took Mourinho’s infamous tactics to the next level. Harry Pinero, Akinfenwa and some of the UK’s biggest content creators star in UMM’s ambitious flagship series.
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