UMM: SPORTS PUBLISHER

Strategic Partnership

Introducing UMM, the media brand that brings together content creators and professional athletes for non-stop sports entertainment. Entertainment first.

THE PARTNERSHIP

In partnership with the co-founders of YouTube powerhouse Little Baby Bum, and ICM Stellar Sports; After Party Studios has spearheaded the inception of a sports entertainment brand for a generation of young sports fans, who traditional broadcasters struggle to reach.

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BUILDING UMM

The brief was simple; build Top Gear for sports on YouTube. In order to do this, APS went about building a team of experts in sports entertainment. From initial market research, to branding and content execution; the studio has been the engine room for this ambitious and potentially game changing project.

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PARK THE BUS

UMM celebrates the characters that make sports entertaining. And there isn’t a bigger character than Jose Mourinho. In order to launch with a bang, we took Mourinho’s infamous tactics to the next level. Harry Pinero, Akinfenwa and some of the UK’s biggest content creators star in UMM’s ambitious flagship series.

YOUTUBE LAUNCH RESULTS

100,000

Views in 24 hours

20,000

Subscribers in 48 hours

1m+

Organic views within 4 videos

© 2020 After Party Studios