We brought together one of the world’s most iconic brands with one of the UK’s most engaged content creators.
After Party Studios brought the Sidemen’s TBJZL together with Adidas ahead of their core essentials summer campaign, as trusted advisors in the space, we were able to create a partnership that epitomised Adidas’s forward-thinking and Tobi’s ambitions to transcend YouTube.
We helped structure the partnership between the brand and creator, that included multiple social posts, in addition to the use of Tobi’s image rights in-store and online at the point of sale.
Adidas have historically been at the forefront of sport, music and entertainment. Partnering with content creators like Tobi signifies the fact that big brands are beginning to realise the power and cross-over potential of YouTubers and online talent.
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