SKY Q: EVERYTHING YOU LOVE IN ONE PLACE

Branded Content Series

What happens when traditional celebrities sit down with YouTuber’s to discuss their favourite shows? After Party Studios produced a series to find out, whilst showcasing Sky Q’s huge content offering.

CHALLENGE

Sky Q tasked After Party Studios with creating their first-ever YouTube series. We brought together unexpected pairings such as boxing’s Eddie Hearn and Chicken Shop Date’s Amelia Dimoldenberg to discuss their favourite content.

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APPROACH

By creating moving sets that moved around the talent (keeping them in one place), we were able to bring Sky’s tagline ‘Everything You Love in One Place, Easy’ to life. By blending high-end production with YouTube best practices, we were able to deliver a series that straddles the line between TV and digital entertainment.

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RESULTS

By leveraging expertise in high-level production and Youtube best practices, this series boasts the most organic views and engagement on Sky’s YouTube channel (episode 1 achieving 250,000 views).

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CREDITS

Director RVBBERDUCK
Exec Producers – Adam Barnett / Stuart Hall
Producer – James Byfield
DOP – Calum Yeats

Gaffer – Sam Horne
Sound – JJ Mitchell
Editor – Mark Jackson

© 2020 After Party Studios