We blended the worlds of traditional and digital advertising with a TVC series running across the duration of Love Island 2019.
The popularity of Love Island has provided traditional brands with a unique opportunity to connect with a youth audience. We partnered with Olay to bring to life a series of adverts combining the classic commercial feel, sprinkled with YouTube spirit.
The #OLAYCHALLENGE starred YouTuber Callux and musician Sarah Close. The final product demonstrates how to utilise the charisma, charm and authenticity of creators within high production commercials, blending YouTube techniques with more traditional concepts.
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