NOTWOWAYS: WEAR ME OUT

Digital Campaign

What happens when a YouTuber with a passion for sneakers, teams up with a young talented shoe designer? They launch one of 2020's most exciting trainers. And what happens when After Party produces the launch campaign? They sell out in 63 seconds!

CHALLENGE

YouTuber and After Party Studios founder Callux is known for doing things differently. This year he set about launching a shoe brand with co-founder Rocky Daroen. As a studio, we created a campaign that would resonate with both YouTube fans and hypebeasts.

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APPROACH

notwoways are trainers for everyday life. To introduce and communicate this concept, After Party Studios developed content around the tagline 'Wear Me Out' which saw two people attempting to wear themselves and their trainers out. The films helped elevate NTW beyond your typical YouTube merchandise, allowing the brand to live on its own two feet (see what we did there).

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DELIVERABLES & RESULTS

TRAINER SOLD OUT
IN 63 SECONDS

X 3
FILMS

COVERAGE ACROSS
GQ & HYPEBEAST

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CREDITS

Director RVBBERDUCK
Sound Design – JJ Mitchell / crispywav
Colour – Caroline Morin / The Wash

© 2020 After Party Studios