Digital Campaign
If your first trainer drop sells out in 63 seconds, how do you take things to the next level? Design another one and enlist the help of Grime legend P Money to compose a song celebrating its release, of course.
Building on the success of their first trainer launch, notwoways once again tasked us with building the story of a brand conceived by a content creator and shoe designer. With the first launch selling out in 63 seconds, creating an exciting campaign was essential to maintaining the momentum.
The all-black trainers, made for rainy London life, needed a suitably ‘London’ campaign. Within seven days, the team worked with P Money to create the track and arrange a live band before shooting and delivering the film alongside a host of other supporting content.
2 X 60"
FILMS
SOLD OUT IN
186 SECONDS
COVERAGE ACROSS
GQ & HYPEBEAST
Director – RVBBERDUCK
Composer – JJ Mitchell
Musical Director – Bob Knight
Producer – James Byfield
DOP – Callum Yeats
Editor – Sonni Rossi
Colour – Dan Carney
Gaffer – Paul Brennan
Exec Producers – Rockwell Princely / Callum McGinley
Artist – P Money
Bass Trombone – Courtney Brown
Drummer – Holly Madge
Tuba – Richard Evans
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