NOTWOWAYS: LONDON TO THE WORLD

Digital Campaign

If your first trainer drop sells out in 63 seconds, how do you take things to the next level? Design another one and enlist the help of Grime legend P Money to compose a song celebrating its release, of course.

CHALLENGE

Building on the success of their first trainer launch, notwoways once again tasked us with building the story of a brand conceived by a content creator and shoe designer. With the first launch selling out in 63 seconds, creating an exciting campaign was essential to maintaining the momentum.

notwoways-london-to-the-world-supporting-image-3

APPROACH

The all-black trainers, made for rainy London life, needed a suitably ‘London’ campaign. Within seven days, the team worked with P Money to create the track and arrange a live band before shooting and delivering the film alongside a host of other supporting content.

notwoways-london-to-the-world-supporting-image-2

DELIVERABLES & RESULTS

2 X 60"
FILMS

SOLD OUT IN
186 SECONDS

COVERAGE ACROSS
GQ & HYPEBEAST

notwoways-london-to-the-world-supporting-image-1

CREDITS

Director RVBBERDUCK
Composer – JJ Mitchell
Musical Director – Bob Knight
Producer – James Byfield
DOP – Callum Yeats
Editor – Sonni Rossi

Colour – Dan Carney
Gaffer – Paul Brennan

Exec Producers – Rockwell Princely / Callum McGinley

Artist – P Money
Bass Trombone – Courtney Brown
Drummer – Holly Madge
Tuba – Richard Evans

© 2020 After Party Studios