Teaming up with artist and breakout personality Big Zuu to produce an original track and music video to announce Jacamo’s biggest ever Adidas drop.
Jacamo asked After Party Studios to create a unique social-first campaign to celebrate their upcoming collaboration with Adidas. The content needed to capture the imagination and encapsulate the brand’s attainable and aspirational TOV.
By producing an original song and music video with Big Zuu, we were able to create a campaign that blurred the lines between entertainment and advertising. And by collaborating with one of the UK’s leading visual engineering companies, we were able to showcase the Adidas collection as Zuu performed the track.
Big Zuu published the content across his own social channel’s, and received an incredible reception from fans, friends and prominent names from the music and entertainment space. Notable supporters included Poet, Alhan Gençay, Manny, Tyrone, and global fried chicken franchise Wingstop.
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