CURVE

Multiple Creator Campaign

Helping the Fintech-challenger-brand drive awareness and sign-ups by harnessing the power of creators, After Party Studios connected Curve with our creator family, who just so happen to be some of the UK’s most prominent YouTubers.

CHALLENGE

Driving awareness and sign-ups of a brand new product isn’t easy. But when you bring together a strong product with some of the most engaged content creators, you’ve got a chance.

APPROACH

We partnered Curve with a selection of creators we knew could deliver in terms of entertainment, engagement and conversion. We created each video concept with the brand at its core. By creating a series of dedicated videos, we were able to seamlessly integrate the product and its key features into the heart of the entertainment.

DELIVERED

5.8m

Views

5

Dedicated Videos

40%

C/R (sign-ups)

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