After Party Studios was created by one of the UK’s pioneering YouTubers to help the world’s biggest brands and broadcasters channel a creator mindset when it comes to digital production.

Creators have an intuition for their audience, algorithmic expertise, and an ability to bring an idea to life with speed and precision.

We produce branded entertainment, digital campaigns, and high-end original productions that cut through the noise and connect with social-first communities. We move fast and make things.


Founded by Callum McGinley (first-generation YouTuber Callux), Base79 founder Richard Mansell, and breakthrough director Ben Doyle [RVBBERDUCK], our expertise in the creation, management, and distribution of online entertainment has made us a one-stop-shop for some of the world’s biggest broadcasters and brands.

Our Studio produces original and branded entertainment with our in-house team of creatives and extensive network of above and below the line crew.

Our Partnerships arm helps brands, platforms, and publishers connect with online audiences via influencer marketing, publisher partnerships and first-class digital content strategy.



Ben started his career in the post-room of UK creative powerhouse BBH. Here he climbed the ranks before transitioning to their in-house production company Black Sheep Studios, working on campaigns for the likes of Audi and KFC. In 2016, after meeting Callum on a branded content shoot, Ben co-founded After Party Studios. Their mission was simple. Increase production values on YouTube. With experience in both long and short-form content, Ben is in charge of all things creative here at the studio.

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Rich co-founded one of YouTube’s most successful MCN’s (Base79), which sold to Rightster for £50m back in 2014. He has invested in multiple businesses, is a non-exec board director, and as co-founder of APS, recently stepped into a COO role to aid with the growth and stability of the company, which has doubled in size across 2020.

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First-generation YouTuber ‘Callux’ is our founder and CEO. When he isn’t busy driving millions of views on YouTube, selling-out sneakers in record time, or streaming as an ambassador on Twitch; he helps to support multiple projects for APS from both a creative and talent perspective.



Josh has over 15 years experience in media at companies including ITV, Base79 and YMU, specialising in brand activations, and content partnerships with a talent focus. He helps to set the strategy for the business, using his extensive knowledge of the digital space. Alongside running the day to day operation of the company, is also responsible for helping to raise the company's profile and drive it forward commercially.

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