After Party Studios is a new age digital production company that helps some of the worlds biggest brands, platforms, and broadcasters cut through the culture.

Founded by Callum McGinley (first-generation YouTuber Callux), Base79 founder Richard Mansell, and breakthrough director Ben Doyle [RVBBERDUCK], APS offers a unique blend of expertise in the creation, management, and distribution of online entertainment and digital advertising.

Our Studio produces original and branded content with our in-house team of creatives. And our Partnerships arm helps brands, platforms, and publishers connect with online audiences.

We blend the worlds of traditional and online entertainment to deliver high-end productions without losing that authentic creator touch.


Ben started his career in the post-room of UK creative powerhouse BBH. Here he climbed the ranks before transitioning to their in-house production company Black Sheep Studios, working on campaigns for the likes of Audi and KFC. In 2016, after meeting Callum on a branded content shoot, Ben co-founded After Party Studios. Their mission was simple. Increase production values on YouTube. With experience in both long and short-form content, Ben is in charge of all things creative here at the studio.

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Rich co-founded one of YouTube’s most successful MCN’s (Base79), which sold to Rightster for £50m back in 2014. He has invested in multiple businesses, is a non-exec board director, and as co-founder of APS, recently stepped into a COO role to aid with the growth and stability of the company, which has doubled in size across 2020.

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First-generation YouTuber ‘Callux’ is our founder and CEO. When he isn’t busy driving millions of views on YouTube, selling-out sneakers in record time, or streaming as an ambassador on Twitch; he helps to support multiple projects for APS from a creative and talent perspective.



Josh has over 15 years experience in media at companies including ITV, Base79 and YMU, specialising in brand activations, and content partnerships with a talent focus. He helps to set the strategy for the business, using his extensive knowledge of the digital space. Alongside running the day to day operation of the company, is also responsible for helping to raise the company's profile and drive it forward commercially.

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Adam has been working in media and content production for 20 years where he started at ITV. He has since built and led successful teams within PPC, ITN Productions, and most recently Diagonal View, an internal Sky digital/commercial production team. He brings a wealth of experience from a number of disciplines within media, and will be charged with the management and growth of commercial content & production.

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